The Coca‑Cola Company has announced the launch of its new campaign, “Refresh Like a Champion,” ahead of the Olympic and Paralympic Winter Games Milano Cortina 2026. The initiative highlights seven Team USA athletes who will serve as ambassadors for the brand during the upcoming games.
The company, which has been an Olympic partner for nearly a century, aims to unite fans across the United States through this campaign. The selected athletes include Madison Chock and Evan Bates (figure skating), Kendall Coyne Schofield (hockey), Brenna Huckaby (para snowboarding), Erin Jackson (speed skating), Malik Jones (para sled hockey), and Ilia Malinin (figure skating).
Erin Jackson commented on her involvement: “I’ve grown up with Coca‑Cola. It’s been part of some of the biggest moments and celebrations with my family. To now represent Team USA and be part of Team Coca‑Cola feels like everything’s come full circle. The Olympic Games are about passion, perseverance, and unity – and these values have always inspired me. Competing for my country and sharing that same spirit with people across the U.S. is one of the greatest honors.”
Ilia Malinin added: “I’ve dreamed about wearing Team USA across my chest since I was a kid. Being part of Team Coca‑Cola now feels surreal. The Olympic spirit connects people everywhere, and it’s a reminder that no dream is too big when we lift each other up.”
The campaign will begin 100 days before the start of the Milano Cortina 2026 Games with athlete ambassador activities and an active social media strategy. In early 2026, it will expand to include in-store promotions, digital experiences, and video content focused on celebrating the Olympic spirit. The effort also promotes Coca‑Cola’s beverage brands such as Coca‑Cola, Smartwater, and Powerade.
