Delta Air Lines has launched a new campaign to honor Team USA athletes as they prepare for the Olympic and Paralympic Winter Games Milano Cortina 2026. As the Official Airline of Team USA, Delta’s initiative highlights the determination and resilience of the athletes, emphasizing a shared commitment to excellence.
The campaign will debut on television during the Opening Ceremony of the Olympic Winter Games Milano Cortina 2026. The first film, “Altitude,” draws parallels between Team USA’s high-altitude training and a Delta flight to Milan, symbolizing the pursuit of greater heights by both the airline and the athletes.
Another film in the campaign, “Commit to Fly,” focuses on Team USA checking in for their flight to Milan. It illustrates how one action can represent years of preparation and ambition. According to Delta, this film aims to show that its role is not just transporting athletes but supporting their journey in meaningful ways.
A third piece, “What We Carry,” explores what Team USA brings with them beyond physical luggage—memories, experiences, emotions, and national support. The film uses imagery from a baggage claim carousel to highlight these intangible elements.
Delta is also sharing content across social media platforms that includes behind-the-scenes moments and athlete stories designed to connect fans with the Games. An interview series hosted by Serena Kerrigan features Lindsey Vonn, offering insights into her preparations for what may be her final competition run.
During the Games, Delta will provide exclusive content such as athlete spotlights and day-in-the-life features. The company says this storytelling will honor both Olympic and Paralympic athletes’ dedication.
Onboard Delta flights, customers can access original Team USA content through Delta Studio’s dedicated collection on more than 165,000 seatback screens. This includes programs like All in With Team USA and Behind the Scenes: Team USA, along with music playlists themed around competition.
Delta’s flight map will feature custom Milano Cortina 2026 Team USA livery throughout the event period. In addition, major cities including New York, Boston, Los Angeles, Atlanta, and Seattle will display campaign visuals inspired by Team USA’s spirit.
Delta Air Lines began as an aerial crop-dusting operation in 1925 and has since grown into a major global carrier connecting over 350 destinations worldwide. The company operates a diverse fleet focused on reliable air travel for passengers and cargo across continents (https://www.delta.com).
“From memories and training to the weight of a nation, the spot serves as a reminder that nothing is more important than what Team USA brings with them,” according to Delta’s statement.
