Delta Air Lines and Spanx have announced a partnership to launch a limited-edition merchandise collection, available exclusively on the Delta Shop starting September 30 at 1 p.m. ET. The collaboration comes as Delta celebrates its Centennial year and Spanx marks its 25th anniversary.
The new SPANX for Delta collection is designed with travelers in mind, using Spanx’s AirEssentials fabric known for being lightweight and breathable. Each piece features either the Delta Centennial emblem or the airline’s signature widget logo.
Alicia Tillman, Chief Marketing Officer at Delta, said, “Spanx is an innovative lifestyle brand that, like Delta, was born in Atlanta and built on bold ideas and a deep understanding of its customers. We’re proud to partner with a brand that resonates with our audience and shares our passion for empowering people on the move. This limited-edition drop is designed for travelers who love to explore the world in style — and it’s a celebration of the elevated, welcoming experience that defines the Delta lifestyle, both in the air and on the ground.”
The capsule includes several items:
– A half zip sweatshirt available in Light Grey Heather and Timeless Navy with an embroidered Centennial emblem.
– A red half zip featuring Delta’s widget logo on the zipper pull.
– A black crewneck sweatshirt with an embroidered Centennial emblem.
– Wide leg lounge pants offered in black or navy with an embroidered emblem.
Katie Weeks, Vice President of Brand Marketing at Spanx, commented on the partnership: “Partnering with Delta is a first-class moment for Spanx. Our customers live bold, fast lives, and they deserve travel apparel that keeps up. SPANX AirEssentials has already become our customers’ go-to for elevated comfort, and teaming up with one of the world’s most trusted airlines is the ultimate proof point for us. Delta is the gold standard in travel, and now, SPANX is the gold standard in what to wear while you do it.”
This launch follows recent updates to Delta Shop as part of commemorating 100 years of flight by offering exclusive collections inspired by travel experiences associated with Delta Air Lines. The shop has previously introduced collaborations such as Nike Air Force 1 Low x Delta Air 100 shoes made exclusively available to employees.
Delta Shop continues to add new collections celebrating company milestones and partnerships while offering products tailored toward SkyMiles Members. Customers can access merchandise through inflight Wi-Fi by logging into their SkyMiles account via Delta Sync Wi-Fi.
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