Georgia Power and the Atlanta Hawks have announced the continuation of their HBCU Pathways program for a fourth year. The initiative is aimed at supporting students from Historically Black Colleges and Universities (HBCUs) across Georgia.
Since its inception in 2023, the program has helped 21 students, with several securing full-time positions in sports, entertainment, and corporate fields after completing their internships.
Jonathan King, director of workforce development at Georgia Power, stated, “At Georgia Power, caring for our communities is at the heart of everything we do. The collaboration between Georgia Power, the Atlanta Hawks, and our HBCU partners allows us to extend that commitment by creating opportunities for HBCU students to gain real-world experience and build lasting careers. Together, we’re giving young leaders the tools, confidence, and opportunities they need to thrive, while strengthening the communities we all call home.”
The HBCU Pathways Program offers a 10-week paid internship with the Atlanta Hawks. It is designed to prepare students for careers in sports, entertainment, and business through practical work experience and professional development. For 2025, eight internship positions are available in departments such as Brand Communications, Global Partnership – Activations, Retail, Digital Marketing, Global Partnership – Sales, CPS Ticket Sales, Event Operations and Hawks IQ (Analytics). Applications close on January 16, 2026.
Camye Mackey, Executive Vice President & Chief People, Diversity, and Inclusion Officer at Atlanta Hawks and State Farm Arena said: “At the Atlanta Hawks, we believe our greatest impact comes from investing in people. As a proud HBCU graduate, I am honored for our organization to partner with Georgia Power to provide HBCU students with real-world experience, mentorship, and a foundation for long-term success. Together we are cultivating the next generation of leaders who will continue to strengthen our industries and transform our communities.”
Georgia Power has supported HBCUs over many years. Since establishing its foundation in 1986 it has contributed more than $5.5 million to initiatives supporting these institutions within Georgia. This forms part of Southern Company’s broader multi-year national investment totaling $50 million toward HBCUs.
Further details about applying can be found at www.nba.com/hawks/hbcu-pathways.
