A new cultural initiative called LOOP is set to launch in West Midtown, Atlanta, in spring 2026. The project, led by the Goat Farm, will temporarily convert a historic seven-acre site on Marietta Street into a space for contemporary arts events. This area is near Georgia Tech’s campus and close to venues such as the Ferst Center for the Arts and Science Square.
LOOP will offer installations, performances, and immersive experiences over a season. The project takes its name from both the old railway track looping around the property and the concept of feedback loops found in creative and technological innovation.
The Creative Quarter, where LOOP will take place, is part of Georgia Tech’s plans for an innovation district focused on arts and technology. Public descriptions highlight it as a future center where students and visitors can engage with art influenced by technology.
Although operated independently by the Goat Farm, LOOP aligns with the multidisciplinary approach anticipated for the Creative Quarter. Interior spaces at LOOP will be designed with geometric loops to accommodate interactive installations, experimental environments, and live shows.
Goat Farm co-founder Anthony Harper stated: “The name ‘LOOP’ reflects both the literal paths that define the site and the iterative spirit behind cultural and technological creation. This activation invites the public into a shared space for experimentation and evolving conversation.”
Organizers plan to host numerous public events during LOOP’s run, positioning it as an early demonstration of creative activity in this developing part of Atlanta. Additional details about programming and access are expected soon.
