Orange Apron Media, The Home Depot’s retail media network, announced on Apr. 22 a series of new partnerships, product updates, and educational initiatives at its third annual InFronts event. The announcements are aimed at helping brands better connect with home improvement audiences through enhanced digital advertising tools and data-driven strategies.
The developments matter to advertisers seeking to reach high-intent shoppers in the home improvement sector. By expanding both offsite and onsite capabilities, Orange Apron Media (OAM) is positioning itself as a comprehensive platform for brands looking to engage customers across multiple channels.
A key highlight was the introduction of an industry-first integration with Reddit. This will allow advertisers to launch campaigns directly within OAM’s self-service platform, Orange Access, using The Home Depot’s first-party audience data alongside Reddit inventory. According to OAM, this streamlines workflows for brands aiming to participate in conversations where do-it-yourselfers and professionals research projects and share experiences.
OAM also announced a beta partnership with Pinterest Media Network Connect that expands access for non-endemic advertisers—brands not sold at The Home Depot—to target inspiration-led home improvement audiences using first-party shopper data. With this collaboration, Pinterest becomes the first social platform where non-endemic brands can activate campaigns powered by insights from billions of store visits and transactions annually. This follows earlier integrations with The Trade Desk and Yahoo.
Onsite enhancements were also unveiled for homedepot.com advertising options. Updates include improvements to Product Listing Ads such as keyword targeting controls and negative keyword targeting features. Display ad offerings now support geotargeting for banner ads, with more granular options planned later in the year. New self-serve brand page portals and immersive display formats are set to offer greater storytelling opportunities for advertisers.
Additionally, OAM introduced the upcoming Orange Apron Media Academy certification program scheduled for later in 2026. This initiative will provide strategic learning paths designed to help advertisers maximize their use of the platform through practical skills development.
Together these updates reflect Orange Apron Media’s continued investment in innovation aimed at helping brands achieve measurable business outcomes.
