The Home Depot has launched its first advertising campaign tied to the FIFA World Cup, connecting the excitement of soccer with themes of home improvement and family. The campaign highlights how households transform into gathering places during the tournament, emphasizing the connection between personal stories and both soccer jerseys and home projects.
Whit Friese, Vice President of Creative Marketing at The Home Depot, explained that authenticity was central to the campaign’s direction. “Just like our associates wear their names with pride, every jersey represents someone’s story—their heritage, their dreams,” he said.
The advertisement features Mary, a longtime associate who has worked at The Home Depot for 14 years. She shared her perspective on appearing in the ad: “I think people will see this and say, ‘That’s someone like me,’” Mary said. “An actor can imagine what it’s like, but a real associate who shows up every day understands what it truly means to be part of The Home Depot,” she said.
The company released a behind-the-scenes video featuring both Friese and Mary discussing the making of the commercial and its focus on genuine representation.
