Inside The Weather Company’s headquarters in Brookhaven, Georgia, preparations for Winter Storm Fern began well before the storm became a topic of office conversation. Meteorologists and technologists tracked the storm’s path, while the newsroom produced up to 50 pieces of content daily across different platforms. This content is currently helping people monitor the storm and prepare based on their location.
The Weather Company has been a recognizable part of Atlanta’s business and media scene since its founding in 1980, the same year as CNN. While known for its branding, it is also one of Atlanta’s long-standing technology and data businesses.
“Ultimately we are ‘OG’ AI. We are original algorithmic capability at scale,” said CEO Rohit Agarwal, who took over leadership in late 2024.
For many years, the company built its reputation on accurate forecasting. Now it aims to use its data and artificial intelligence capabilities to offer more personalized products that provide context to forecasts. As climate volatility increases, this shift could help consumers and businesses make better decisions about travel, commuting, and major events.
The Weather Company’s flagship app remains its most popular consumer product. However, much of its recent growth has come from enterprise services. These enterprise offerings are now influencing the consumer experiences available through the app and website.
Agarwal stated that 2026 will bring significant changes to how The Weather Company operates and what it offers. Traditional weather apps typically present uniform information to all users, but this approach overlooks individual needs—wind predictions can mean different things to runners, pilots, golfers, or event planners. According to Agarwal: “specialized forecasts” tailored to user needs represent the next generation of weather prediction.
Personalization features were initially developed for The Weather Company’s business-to-business clients in sectors like aviation, defense, agriculture, and media. These clients use weather data for operational planning and risk reduction. Agarwal indicated there will be increased collaboration between B2B and B2C divisions so that intelligence used by professionals—such as pilots—can also inform everyday travelers about conditions they may encounter.
“We’re the best in class at knowing what weather is going to disrupt travel,” Agarwal told Hypepotamus. “We’re the leading provider of turbulence information and data. Why don’t we inform consumers?”
This reflects a broader strategy where weather data becomes an active tool for decision-making rather than just displaying radar maps on screens.
This direction is already visible in new products under development: The Weather Company is beta testing an advanced radar system and an AI-powered weather assistant app designed for professional-grade storm tracking; both will soon launch publicly.
Agarwal previously served as Chief Product Officer at HSBC, CNN, and SoundCloud before becoming CEO at The Weather Company at the end of 2024. He leads during a period of transition following Francisco Partners’ acquisition of the company from IBM in 2024.
The company has expanded globally with offices in Massachusetts, the United Kingdom, and Japan but maintains Atlanta as its central hub.
“Atlanta is a hub of innovation around meaningful industry,” Agarwal said. He noted that local universities and talent have played a key role in keeping headquarters rooted in Atlanta.
As Atlanta monitors this week’s storm system alongside The Weather Company’s ongoing evolution, the brand continues its legacy with forecasting remaining central to its mission.
